Tag: Populism

What can brands learn from Populism?

Populism: “a political strategy based on a calculated appeal to the interests or┬áprejudices of ordinary people“ (one of the definitions of ‘populism’ from┬áDictionary.com). A little under two weeks into the new US Presidency and the world already appears to have turned upside down. If you are in any way ever-so-slightly left of the new Alt-Right […]