Just let me start out by saying I am no anarchist and I am not someone who is particularly anti big business. Big businesses create a lot of jobs, deliver a lot of tax for the benefit of all and
Realising that as time moves on it may just be a product of middle age that makes me yearn for the lost elements of youth, it does feel like something of a change is in the air. I’ve never been
Not so many years ago, it was a popular notion to declare that TV was dead, that the internet had taken over as the main form of entertainment. It was also claimed at one point that a WW2 bomber was
It certainly isn’t ‘new’ news that brands sometimes get it wrong – a poorly thought through new product launch, a campaign or event which ends up causing a level of offence or embarrassment is, and always has been, pretty commonplace.
A couple of stories prompted this week’s blog post… The first one is a brilliant anecdote about two retailers. Retailer 1 one spends astonishing of amounts of money on its store location strategy; analysing many streams of data to find
So, you need a segmentation? Aside from the philosophical arguments from those such as Byron Sharp and Mark Ritson around whether marketing should target specific audiences or build brands via mass appeal, many organisations find it useful to create a
Throughout my near 20 years of working in research, there have been two moments where I have faced genuine embarrassment. The first was as I embarked upon the Grad training scheme at BMRB and happily told my friends what an
The BBC has very recently announced its new Children’s strategy which looks set to deliver an increase in investment in this area with an added focus for online delivery. *Applause* for the BBC for making what looks like a bold move. TV consumption among
Here is an interesting question for you. Whether you work in sales, marketing, media, content creation, product development, distribution, operations (or wherever), businesses and organisations have audiences. For most of them, one of the most crucial audiences is the consumer.
Populism: “a political strategy based on a calculated appeal to the interests or prejudices of ordinary people“ (one of the definitions of ‘populism’ from Dictionary.com). A little under two weeks into the new US Presidency and the world already appears to have