Category: Opinion

What can brands learn from Populism?

Populism: “a political strategy based on a calculated appeal to the interests or prejudices of ordinary people“ (one of the definitions of ‘populism’ from Dictionary.com). A little under two weeks into the new US Presidency and the world already appears to have turned upside down. If you are in any way ever-so-slightly left of the new Alt-Right […]

Netflix: a coming of age

So much has already been written and will be written about Netflix… its success since launching a streaming service 10 years ago, its strong share price, its ability to leverage global audiences through content, its $6bn budget, its short-comings as a sustainable business, its tiny profit margins, its bubble which is about to burst. Whatever your […]