[If you are not yet on our mailing list you might want to sign up by clicking here] I don’t know… the continuing tale of Brexit, Donald Trump’s trade war, the plight of UK train commuters, another runway at Heathrow…
It certainly isn’t ‘new’ news that brands sometimes get it wrong – a poorly thought through new product launch, a campaign or event which ends up causing a level of offence or embarrassment is, and always has been, pretty commonplace.
So, you need a segmentation? Aside from the philosophical arguments from those such as Byron Sharp and Mark Ritson around whether marketing should target specific audiences or build brands via mass appeal, many organisations find it useful to create a
Throughout my near 20 years of working in research, there have been two moments where I have faced genuine embarrassment. The first was as I embarked upon the Grad training scheme at BMRB and happily told my friends what an
The BBC has very recently announced its new Children’s strategy which looks set to deliver an increase in investment in this area with an added focus for online delivery. *Applause* for the BBC for making what looks like a bold move. TV consumption among
Populism: “a political strategy based on a calculated appeal to the interests or prejudices of ordinary people“ (one of the definitions of ‘populism’ from Dictionary.com). A little under two weeks into the new US Presidency and the world already appears to have