In case you are not aware, Millennials… they’re everywhere. Those born roughly between the mid-1980s and late-1990s are now the biggest generation in the US. From their influence on the workplace to their passion for premium coffee, research continues to
Discovering knowledge and driving Thought Leadership is perhaps a less obvious use of research and insight but it can definitely deliver excellent results and help to position you and your business as a leading light in a given field. We’ve
Throughout my near 20 years of working in research, there have been two moments where I have faced genuine embarrassment. The first was as I embarked upon the Grad training scheme at BMRB and happily told my friends what an
Here is an interesting question for you. Whether you work in sales, marketing, media, content creation, product development, distribution, operations (or wherever), businesses and organisations have audiences. For most of them, one of the most crucial audiences is the consumer.
Populism: “a political strategy based on a calculated appeal to the interests or prejudices of ordinary people“ (one of the definitions of ‘populism’ from Dictionary.com). A little under two weeks into the new US Presidency and the world already appears to have
I’ll be honest up-front, the opinions expressed in this post are largely based on my personal preference (albeit with a very healthy dollop of common sense and some peer group thinking). People, it’s time to get rid of survey grids.
Anyone ever read the International Journal of Market Research? No, I haven’t either. But the collection of nice, white booklets looks good on my shelf and makes me feel pretty clever. However, as I’m paying for this publication via MRS subs, then perhaps
This is a question we’ve been working on answering for a while following a number of conversations we’ve been having… Plus, I really wanted to get to grips with Prezi. CLICK HERE TO SEE OUR PREZI ON ‘WHY AND WHEN
The Insight industry is in rude health – at the time of writing there are 36,037 people on Linkedin with the word “insight” in their job title [UPDATE Jan 2017 – this is now 49k]. That’s enough to fill the
Simply just what the title suggests. Some good examples of questions which you can adapt to your own needs: Q: Which, if any, of the following TV shows would you say you are a fan of? Show a list of the shows you