Category: Market research

What can brands learn from Populism?

Populism: “a political strategy based on a calculated appeal to the interests or prejudices of ordinary people“ (one of the definitions of ‘populism’ from Dictionary.com). A little under two weeks into the new US Presidency and the world already appears to have turned upside down. If you are in any way ever-so-slightly left of the new Alt-Right […]

How do I do market research?!

Don’t worry, help is at hand. Read on… We hear this kind of question a lot, from all sorts of people within all sorts of organisations. True fact… market research and the insight it generates will be transformational to your organisation, your products, your brands and ultimately to your customers. But it’s not something you can […]

Do-it-yourself market research

Market research which leads to business insights can have a transformational effect on your organisation. It has applications across all areas, such as: Analysing your markets and competitors Identifying market and consumer trends Helping to develop your ideas into concepts and eventually successful products and services Facilitating product innovation Positioning your brands, products and services within the […]