Throughout my near 20 years of working in research, there have been two moments where I have faced genuine embarrassment. The first was as I embarked upon the Grad training scheme at BMRB and happily told my friends what an
The BBC has very recently announced its new Children’s strategy which looks set to deliver an increase in investment in this area with an added focus for online delivery. *Applause* for the BBC for making what looks like a bold move. TV consumption among
Here is an interesting question for you. Whether you work in sales, marketing, media, content creation, product development, distribution, operations (or wherever), businesses and organisations have audiences. For most of them, one of the most crucial audiences is the consumer.
Populism: “a political strategy based on a calculated appeal to the interests or prejudices of ordinary people“ (one of the definitions of ‘populism’ from Dictionary.com). A little under two weeks into the new US Presidency and the world already appears to have
I’ll be honest up-front, the opinions expressed in this post are largely based on my personal preference (albeit with a very healthy dollop of common sense and some peer group thinking). People, it’s time to get rid of survey grids.
Anyone ever read the International Journal of Market Research? No, I haven’t either. But the collection of nice, white booklets looks good on my shelf and makes me feel pretty clever. However, as I’m paying for this publication via MRS subs, then perhaps
In 2016, the internet was awash with stories of ‘death from overwork’ in Japan. Karoshi as it is known is a genuine phenomenon which puts 20% of Japan’s employees at risk. Japan is making efforts to establish a better work-life
So much has already been written and will be written about Netflix… its success since launching a streaming service 10 years ago, its strong share price, its ability to leverage global audiences through content, its $6bn budget, its short-comings as a
This is a question we’ve been working on answering for a while following a number of conversations we’ve been having… Plus, I really wanted to get to grips with Prezi. CLICK HERE TO SEE OUR PREZI ON ‘WHY AND WHEN