Just let me start out by saying I am no anarchist and I am not someone who is particularly anti big business. Big businesses create a lot of jobs, deliver a lot of tax for the benefit of all and
Realising that as time moves on it may just be a product of middle age that makes me yearn for the lost elements of youth, it does feel like something of a change is in the air. I’ve never been
Not so many years ago, it was a popular notion to declare that TV was dead, that the internet had taken over as the main form of entertainment. It was also claimed at one point that a WW2 bomber was
It certainly isn’t ‘new’ news that brands sometimes get it wrong – a poorly thought through new product launch, a campaign or event which ends up causing a level of offence or embarrassment is, and always has been, pretty commonplace.
A couple of stories prompted this week’s blog post… The first one is a brilliant anecdote about two retailers. Retailer 1 one spends astonishing of amounts of money on its store location strategy; analysing many streams of data to find
So, you need a segmentation? Aside from the philosophical arguments from those such as Byron Sharp and Mark Ritson around whether marketing should target specific audiences or build brands via mass appeal, many organisations find it useful to create a
Or put another way… how to make your business look like Plato or Aristotle. Demonstrating that you have fresh knowledge, understanding and insight into a particular market, sector or target audience is a fantastic way to stand-out in today’s super
Usually I quite enjoy getting back into work in January. It’s often tricky for the first day or two but by day three I am generally ok and by the time the second week comes around I am fully back
This post is all about reasons not to do research. Not that I want to put you off; far from it I want to convince you that the common reasons I hear are very easily dealt with. Let’s start with an
Apple are under fire for allegedly slowing down our handsets and creating a greater need to upgrade to the latest models – a scandal that has broken over the last couple of weeks and shows no signs of going away.