Apple are under fire for allegedly slowing down our handsets and creating a greater need to upgrade to the latest models – a scandal that has broken over the last couple of weeks and shows no signs of going away.
In case you are not aware, Millennials… they’re everywhere. Those born roughly between the mid-1980s and late-1990s are now the biggest generation in the US. From their influence on the workplace to their passion for premium coffee, research continues to
Despite our UK politicians’ penchant for U-turns, the Conservative commitment to a sugar tax, which began with David and George and has now been confirmed by Teresa and Phil suggest it will happen and be somewhere in the region of
While there’s been a significant global effort to reduce general waste over the last few decades, both at a domestic and commercial level, there’s been less emphasis on the way we dispose of unwanted clothing. In the past, taking
Discovering knowledge and driving Thought Leadership is perhaps a less obvious use of research and insight but it can definitely deliver excellent results and help to position you and your business as a leading light in a given field. We’ve
As much as I am thrilled by the number of businesses who are starting to conduct their own research through surveys, I am equally dismayed by some of the quality of the questioning that takes place. You may not appreciate
Throughout my near 20 years of working in research, there have been two moments where I have faced genuine embarrassment. The first was as I embarked upon the Grad training scheme at BMRB and happily told my friends what an
The BBC has very recently announced its new Children’s strategy which looks set to deliver an increase in investment in this area with an added focus for online delivery. *Applause* for the BBC for making what looks like a bold move. TV consumption among
Here is an interesting question for you. Whether you work in sales, marketing, media, content creation, product development, distribution, operations (or wherever), businesses and organisations have audiences. For most of them, one of the most crucial audiences is the consumer.