INSIGHT: the confidence to make brilliant decisions

We take pride on delivering insight based upon 4 key principles: 1) Quality 2) Inspiration 3) Service 4) Consistency When you brief us, we listen, we ask important questions, we consider a while and then we come back to you

CUSTOMERS: understand exactly what makes them tick

Applying the insights generated from research to your business model, products and brands is not always a straight-forward process. We can help by bringing in expertise in brand planning, customer experience, user experience and design, working with you to develop

PASSION: why you will want to work with us (again)

We live and breathe the work that we create and the insight that we offer. Whether you are a corporate leader, you head up a client-side research team are you run a research agency, we will help you to make an

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About Profundo

About Profundo

Profundo Research & Insight, managed by Gideon Barker, has helped over 60 clients to do better and achieve more since 2010. Profundo is a full-service insight consultancy, offering a set of services that cater for business of all sizes and all sectors.  We deliver:

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What clients say

It has been a pleasure working with Profundo and the standard of work provided has been exceptional. On most recent projects, they have fully understood our brief, were very efficient and professional throughout the whole process and represented excellent value for money. I would most definitely recommend this company. 

In my experience, what really sets Profundo apart is speed of understanding. I briefed them on a complex project which came with a ton of data and with eye-wateringly tight deadlines worried that it would, quite reasonably, take days for them to even get their heads around the brief. I was wrong. In just days I was surprised to get their work back; flawlessly accurate, insightful and covering more ground than I had expected.

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